The trademark application LESS LIKES. MORE LOVE. was filed by Snap Inc., a U.S. corporation (the "Applicant"). Application under examination.
The application was filed in English (German was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data
Recorded and downloadable media, computer software, blank digital or analogue recording and storage media
Computer software
Computer application software
Downloadable software
Downloadable mobile applications
Downloadable software, namely, downloadable computer software for creating, producing, processing, transmitting, sharing, editing and color handling of digital images and videos
Computer software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information
Computer software for streaming audio-visual media content via a global computer network and to mobile and digital electronic devices
Peripherals
Computer hardware, peripherals and software for remotely accessing, capturing, transmitting and displaying pictures, video, audio and data
Computer software for taking, capturing, managing, processing, operating, viewing, storing, editing, arranging, combining, sharing, manipulating, modifying, commenting on, transmitting and displaying spherical and panoramic photo and video content
Custom integrated platform solutions, namely, software tools and applications to facilitate and support location services, identity authentication, e-commerce, and the sharing of photos, videos, images, and text
Computer software and software applications for use in uploading, downloading, capturing, editing, storing, accessing, posting, displaying, tagging, distributing, streaming, linking, sharing, transmitting or otherwise providing photos, videos, images, text, electronic media, photographic and video content, digital data, or information via the internet, communication networks, mobile phones and mobile devices
Software for viewing, editing, enhancing, and modifying digital photos, videos, and images
Computer software which allows users to build and manage social network information including address books, friend lists, profiles, preferences and personal data
Downloadable multimedia files
Downloadable multimedia files containing digital photos, video, audio, and other digital data
Downloadable computer software application which allows users to create avatars, graphic icons, symbols, graphical depictions of people, places and things, fanciful designs, comics and phrases that can be posted, shared and transmitted via multi-media messaging (mms), text messaging (sms), the internet, and other communication networks
Downloadable software for object recognition, sound recognition, and scanning the environment for augmented reality and virtual reality experiences
Computer software development tools for social networking, building social networking applications and for allowing data retrieval, upload, access and management
Video and electronic game software
Computer authentication software for controlling access to and communications with computers and computer networks
Downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content
Downloadable computer application software for personal computers, mobile phones, portable media players, and handheld computers, namely, software for creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, augmented reality content, and video games to others via the global computer network
Downloadable electronic publications
Downloadable electronic publications in the nature of magazines, journals and newsletters in the field of augmented reality
Downloadable computer software for use in generating customized recommendations of audio, video, data, text and other multimedia content
Downloadable computer software to enable users to program and distribute audio, video, data, text and other multimedia content, namely, music, music concerts, multimedia videos, radio programs, television programs, cultural events, and entertainment-related and educational programs via communication networks
Downloadable computer software for use in playing, organizing, downloading, transmitting, manipulating, and reviewing audio, video, and multimedia files
Downloadable computer software for use in the delivery, distribution and transmission of entertainment-related audio, video, text and multimedia content
Downloadable computer software for creating searchable databases of information and data for peer-to-peer social networking databases
Computer hardware and peripherals, and wearable computer hardware and peripherals in the nature of smartglasses, for augmented reality and virtual reality
Wearable computer hardware and peripherals in the nature of smartglasses featuring software and display screens to enable augmented reality and virtual reality experiences
Computer hardware, peripherals, and downloadable software for tracking motion in, visualizing, manipulating, viewing, transmitting, and displaying images, video, audio, and data for augmented reality and virtual reality experiences
Downloadable computer software for cameras, video cameras, and video recorders
Downloadable computer software for setting up, configuring, and controlling wearable computer hardware and peripherals
Electronic sensors, cameras, and microphones for object, landscape, gesture, facial, and voice detection, tracking, capture, and recognition
Cameras
Digital cameras
Digital video cameras
Video recorders
Remote controls for cameras and video recorders
Downloadable computer software and downloadable application programming interface (API) for use in creating and designing augmented reality and virtual reality experiences
Downloadable augmented reality and virtual reality software for use in mobile devices for integrating electronic data with real and virtual world environment in the fields of entertainment, photography, communications, and online social networking
Downloadable computer software for database management, data processing, taking measurements and sizing for apparel, and creating personalized fit profiles
Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of virtual try-on of clothing and apparel items
Downloadable augmented reality software for mobile phones, personal computers, portable media players, and handheld computers for integrating electronic data with real world environments for the purpose of creating an online catalog of 3D models of consumer products such as clothing, accessories, footwear, and jewelry
Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of superimposing to-scale renderings of home furnishings, accessories, and consumer products into a real world environment
Downloadable augmented reality software for virtual product try-on experiences
Electronically recorded data on computer media in the field of consumer retail goods
Electronic databases in the field of consumer retail goods recorded on computer media
Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for virtual product try-on experiences
Downloadable computer software for the marketing, advertising, and promotion of consumer retail goods
Recorded computer application software for mobile phones, namely, software for virtual product try-on experiences
Flat panel display screens.
The mark was filed in class 35 with following description of goods:
Advertising
Business management, organization and administration
Facilitating the exchange and sale of services and products of third parties via the internet and communication networks
Retail store services
Online retail store services
Online retail store services featuring a wide variety of goods/services
Online retail store services featuring computer hardware, peripherals, and digital media, namely, pre-recorded music, videos, photographs, images, and audiovisual content
Providing an internet website portal featuring links to the online retail websites of others
Managing and tracking all types of payment cards, and other forms of payment transactions for business purposes
Electronic processing of orders for others
Advertising, marketing and promotion services
Advertising, marketing, and promotion services, namely, advertising the goods and services of others, advertising on the Internet for others, marketing services in the field of arranging for the distribution of the products of others, marketing analysis services, promoting the sale of goods and services through a consumer loyalty program, promoting the sale of goods and services through promotional contests and the distribution of related printed material
Promoting the goods and services of others via advertisements on the Internet and computer communication networks
Market research and providing business marketing information for others
Advertising and information distribution services
Advertising and information distribution services, namely, providing classified advertising space via the Internet
Online service for connecting social network users with businesses for the purpose of matching consumers with providers of goods and services
Administration of a program enabling participants to access pre-release, exclusive, and experimental features, software, and games via a mobile application, global computer networks, wireless networks, and electronic communications networks
Consulting services for brands and businesses in the field of augmented reality
Creative agency services focused on augmented reality experiences
Organizing business networking events in the fields of software and augmented reality
Business services
Business services, namely, connecting individuals with brands and companies for event and media collaboration opportunities
Business services, namely, connecting individuals with brands and companies for paid opportunities in the fields of software development and augmented reality
Facilitating the sale and procurement of freelance and professional services by others via a computer network
Creative marketing plan development services focused on augmented reality experiences
Business consulting services
Business consulting services, namely, providing assistance in development of business strategies and creative ideation focused on augmented reality experiences
Development and production of augmented-reality-based multimedia promotional advertising content
Marketing, advertising, and promotional services using augmented reality computer software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos
Information and advice for consumers in the selection of products to buy.
The mark was filed in class 36 with following description of goods:
Financial, monetary and banking services
Insurance services
Real estate services
Electronic transfer of money for others
Providing electronic processing of electronic funds transfer, ACH, credit card, debit card, electronic check and electronic, mobile and online payments.
The mark was filed in class 38 with following description of goods:
Telecommunications services
Telecommunications services, namely, electronic transmission of photos, videos in the nature of movies, television programs, news and sports, music recordings, audio books, computer graphics, animations, photographic images, artwork, multimedia content in the nature of data and information in the field of entertainment, namely, interactive multimedia computer games, podcasts, video and text messages and user uploaded video clips over global communications networks, the Internet and wireless communication networks
Providing access to online computer databases in the fields of social networking and social introduction
Providing access to computer, electronic and online databases in the field of entertainment
Providing access to computer, electronic and online databases in the field of entertainment, namely, information relating to books, films, music, news, periodicals, sports, television and video games
Broadcasting services over the internet and other communication networks
Broadcasting services over the internet and other communication networks, namely, uploading, posting, displaying, tagging, and electronically transmitting photos, videos, graphics, animations, multimedia content, images and data in the nature of text messages, audio voice messages, multimedia messages containing graphics, animations, user uploaded video clips and photographic images via computer, electronic, and online databases, via a global computer network and to mobile and tablet devices
Streaming, broadcasting, webcasting and electronic transmission of audio books, videos, television programs, news and sports, computer graphics, photos, and audio-visual media content
Streaming, broadcasting, webcasting and electronic transmission of audio books, videos in the nature of movies, television programs, news and sports, computer graphics, photos, and audio-visual media content, namely, music recordings, multimedia computer games, podcasts, video and text messages and user uploaded video clips over the internet and other communication networks, namely, global communication networks and wireless networks
Streaming services, namely, streaming of audio, visual, audiovisual and multimedia content via the internet and a global computer network
Streaming services
Providing online chat rooms, forums and electronic bulletin boards for transmission of messages among users concerning user-defined content
Providing online chat rooms, forums and electronic bulletin boards for the transmission of messages in the field of general interest
Providing access to online communication links via an Internet website portal which transfer website users to other local and global websites that feature entertainment information in the field of computer games, social introduction and networking services
Entertainment services, namely, online photo sharing, video sharing and text message sharing services
Entertainment, namely, live comedic performances, live dance performances, live musical performances, live theatrical performances, film screenings and sporting events and online social networking
Entertainment, namely, books, films, music, news, periodicals, sports, television and video games, and technology and software development
Providing information and advice regarding secure electronic communication
Broadcasting services over the internet and other communication networks featuring photos, videos, graphics, animations, multimedia content, television, information, messages, images and data
Streaming, internet broadcasting, webcasting and electronically transmitting audio, video, graphics, photos, avatars, shows, animated vignettes, and audio-visual media content over the internet or other communication networks
Broadcasting services over computer or other communication networks, namely, uploading, posting, displaying, tagging and electronically transmitting data, information, messages, graphics and images, where the aforesaid content has been uploaded, posted and tagged by others
Broadcasting and streaming of audio-visual media content
Transmission of downloadable audio-visual media content.
The mark was filed in class 41 with following description of goods:
Education
Providing of training
Entertainment
Sporting and cultural activities
Providing information via a global computer network
Providing online audio-visual entertainment information via a global computer network in the fields of motion pictures, television programming, videos, music videos and music
Providing information via a global computer network in the field of entertainment
Creation, development, production and distribution of entertainment content
Creation, development, production and distribution of entertainment content, namely, multimedia content, animations, video footage, text, still images, videos, and ongoing series featuring comedy, drama, musical entertainment, sports, health and wellness, and news broadcast online or distributed to mobile electronic devices
Publishing services
Publishing services, namely, publishing of electronic publications for others
Publishing services, namely, publishing online works of others featuring user-created photographs, images, videos, text and graphics
Providing information and online databases via the internet in the fields of entertainment and music
Online databases in the field of entertainment
Providing online non-downloadable entertainment content
Providing online non-downloadable multimedia entertainment content in the form of avatars, graphic icons, symbols, fanciful designs, comics, phrases, and graphical depictions of people, places and things
Providing a website featuring non-downloadable pre-recorded musical sound recordings, musical performances and musical videos
Providing a website featuring non-downloadable photographs, pre-recorded videos and other non-downloadable multimedia content featuring multimedia entertainment, and online social networking
Film and video production
Multimedia entertainment services in the nature of recording, production, post-production and distribution services in the fields of television, film and multimedia entertainment
Production and distribution of television shows
Providing online non-downloadable video clips and other multimedia digital content in the nature of television episodes, shorts, graphics, and images containing audio, video, artwork, and/or text from or related to an ongoing television series
Providing non-downloadable television shows via a video-on-demand transmission service
Entertainment services in the nature of ongoing television series in the fields of comedy, crime, documentary, drama, horror, mystery, news, and romance
Entertainment services in the nature of augmented reality content
Entertainment services in the nature of augmented reality content, namely, providing online augmented reality computer games and online interactive augmented reality computer games
Providing online computer games
Entertainment services, namely, providing an online computer database of non-downloadable videos and user generated content, namely, photos, multimedia videos, graphics, animations, messages, and images created by others
Entertainment services, namely, providing non-downloadable videos over the internet or other communications networks in the field of user-created entertainment content, namely, photos, multimedia videos, graphics, animations, messages, and images created by others
Education services, namely, providing on-line tutorial sessions, non-downloadable tutorial videos, tutoring, classes, and training courses and workshops, all in the field of creating, editing, sharing, sending, and monetizing digital photos, videos, images, emojis, avatars, emoticons, text, audio, augmented reality content, and video games to others via the global computer network
Arranging and conducting educational conferences
Organizing and hosting social entertainment events in the fields of augmented reality and creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games
Organizing and hosting educational events in the fields of augmented reality and creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games
Education services, namely, providing on-line tutorial sessions, non-downloadable tutorial videos, tutoring, classes, and training courses and workshops, all in the field of creating, editing, sharing, sending, and monetizing augmented reality content, digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games to others via the global computer network
On-line journals, namely, blogs in the field of augmented reality
Providing a website featuring blogs and non-downloadable publications in the nature of magazines, journals, emails, newsletters and articles in the field of augmented reality
Entertainment services in the nature of development and production of augmented-reality-based multimedia entertainment content
Development and production of augmented-reality-based multimedia entertainment content
Provision of entertainment information relating to augmented-reality-based multimedia entertainment content.
The mark was filed in class 42 with following description of goods:
Scientific and technological services and research and design relating thereto
Design and development of computer hardware and software
Hosting digital content on the internet
Providing online web facilities for managing and sharing online photographs, videos, text, music and digital content
Providing photographic images, videos, music, audio, music, text, graphics, and other information from searchable indexes and databases, by means of the internet and communication networks
Computer services, namely, creating virtual communities for registered users to participate in discussions and engage in social, business and community networking
Application service provider (asp) services
Application service provider (asp) services, namely, hosting computer software applications of others
Application service provider (asp) featuring software to enable or facilitate the uploading, downloading, streaming, editing, modifying, posting, displaying, linking, sharing, transmission or otherwise providing photographs, videos, music and electronic media or information over the internet and communication networks
Providing temporary use of on-line non-downloadable software applications for photo and video sharing
Providing temporary use of on-line non-downloadable authentication software for controlling access to and communications with computers and computer networks
Providing software as a service (saas) featuring software for processing electronic payments
Providing temporary use of non-downloadable software for the development of electronic computer generated codes to identify products and process electronic payments
Providing electronic verification of on-line orders featuring general consumer merchandise
Providing temporary scanable electronic codes to identify products and process electronic payments
Providing temporary use of non-downloadable software for the collection, recommendation, organization, transmission, storage, and display of data and information, namely, user-generated content, games, third-party content, photos, video, and audio-visual material
Providing user authentication services using single sign-on technology for online software applications
Providing temporary use of non-downloadable software for modifying the appearance and enabling transmission of photographs and videos
Providing temporary use of non-downloadable software for use in taking and editing photographs and recording and editing videos
Providing temporary use of non-downloadable software for streaming audio-visual media content via a global computer network and to mobile and digital electronic devices
Providing temporary use of non-downloadable computer software which allows users to build and access social network information including address book, friend lists, profiles, preferences and personal data
Software for managing contact information in mobile device address books
Providing temporary use of non-downloadable software for sending digital photos, videos, images, audio-visual content and text to others via a global computer network
Providing temporary use of non-downloadable computer software for use in mobile devices, namely, augmented reality software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos
Providing temporary use of non-downloadable software for use in creating and designing augmented reality and virtual reality experiences
Providing temporary use of non-downloadable software for object recognition, sound recognition, and scanning the environment for augmented reality and virtual reality experiences
Providing temporary use of non-downloadable software for tracking motion in, visualizing, manipulating, viewing, transmitting, and displaying images, video, audio, and data for augmented reality and virtual reality experiences
Providing temporary use of non-downloadable computer software application which allows users to create avatars, graphic icons, symbols, graphical depictions of people, places and things, fanciful designs, comics and phrases that can be posted, shared and transmitted via multi-media messaging (mms), text messaging (sms), the internet, and other communication networks
Providing temporary use of non-downloadable software for the purpose of analyzing the interactions and engagement between users for the purpose of ranking relationships
Providing temporary use of non-downloadable software for the purpose of tracking, accessing and sharing the location of users
Providing temporary use of non-downloadable software for recording, tracking, accessing and sharing of past and real-time location data for the purpose of sharing a user's location with others
Hosting of digital content on the internet
Hosting online web facilities for others for managing and sharing online content
Providing information from searchable indexes and databases of information, including text, electronic documents, databases, graphics, photographic images and audio visual information, by means of computer and communication networks
Computer services
Computer programming services
Application service provider (asp) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, linking, sharing or otherwise providing electronic media or information over communication networks
Providing temporary use of non-downloadable software granting users early or exclusive access to new and experimental features
Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images and augmented videos
Computer programming services for creating videos, games and multiplayer augmented reality experiences
Collaborative computer programming for others in the nature of hackathons
Platform-as-a-service (PaaS) featuring software for creating, generating, managing, viewing, decimating, converting, and rendering computer-generated imagery (CGI), three-dimensional (3D), and augmented-reality (AR) assets
Graphic-design services, namely, creation and design of CGI, 3D, and AR assets
PaaS featuring software for publishing computer-generated imagery (CGI), three-dimensional (3D), and augmented-reality (AR) assets for ecommerce and retail
PaaS featuring software for viewing products, images, and three-dimensional (3D) objects in an augmented-reality (AR) environment
PaaS featuring software for ecommerce user-data analytics and measuring and tracking ecommerce website usage
Computer services for the analysis of data, namely, computer systems analysis, taking measurements and sizing for apparel, and creating personalized fit profiles
Web site hosting services, software as a service (SaaS) services featuring software for use in data analysis, taking measurements and sizing for apparel, and creating personalized fit profiles, and rental of software
Providing online temporary use of non-downloadable software for use in data analysis, taking measurements and sizing for apparel, and creating personalized fit profiles
Non-downloadable computer software for cameras, video cameras, and video recorders
Non-downloadable computer software for setting up, configuring, and controlling wearable computer hardware and peripherals
Non-downloadable computer software for use in creating and designing augmented reality and virtual reality experiences
Non-downloadable augmented reality and virtual reality software for use in mobile devices for integrating electronic data with real and virtual world environment in the fields of entertainment, photography, communications, and online social networking
Non-downloadable computer software for database management, data processing, taking measurements and sizing for apparel, and creating personalized fit profiles
Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of allowing consumers to virtually try-on clothing, apparel, accessories, and other wearable goods
Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of allowing consumers to superimpose a to-scale rendering of consumer goods including furniture, accessories, décor, decorations, and housewares into a real world environment
Non-downloadable augmented reality software for mobile phones, personal computers, portable media players, and handheld computers for integrating electronic data with real world environments for the purpose of creating an online catalog of 3D models of consumer products such as clothing, accessories, footwear, and jewelry
Non-downloadable augmented reality software for virtual product try-on experiences
Non-downloadable computer software for the marketing, advertising, and promotion of consumer retail goods
Non-downloadable computer software using artificial intelligence for machine learning
Non-downloadable machine learning software for product try-on experiences
Non-downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network.
The mark was filed in class 45 with following description of goods:
On-line social networking services
Licensing of intellectual property
Licensing of intellectual property, namely, user created avatars, graphical icons, symbols, fanciful designs, comics, phrases, and graphical depictions of people, places and things.